Privacy Policy

Last Updated: April 15, 2025

This Privacy Policy ("Policy") describes the data practices of Yaamava’ Resort and Casino at San Manuel (“Yaamava’“), which is owned and operated by the San Manuel Entertainment Authority, an unincorporated instrumentality of the Yuhaaviatam of San Manuel Nation, a federally-recognized Indian tribe. Yaamava’ is referred to as “we,” “us,” and/or “our.”

This Privacy Policy explains how we process your personal data when you interact with us online or offline (collectively, the “Services”).

Type of Information We Collect

The types of personal information we may collect include:

• Name
• Residential street address or postal address
• Email address
• Social security number
• Date of birth
• Driver's license number
• Geolocation
• Government issued identification number
• Phone number
• Financial information such as credit card number, debit card number, bank account or other financial institution account number
• Club Serrano card number
• Information we must collect to comply with applicable law.
• Details about devices used to access our websites or mobile applications such as IP address, browser information, device information, cookies, mobile advertising IDs, HTML5 local storage and similar technologies.  This is discussed further below.
• Video surveillance and threat detection systems data to monitor public, gaming, and other  sensitive areas within and around our locations for safety, security, fraud prevention, and other purposes. Some surveillance systems may incorporate video surveillance footage, including images and audio via security cameras, facial recognition technologies, artificial intelligence technologies, and magnetic sensor technologies, all of which may be used for additional screening. Surveillance camera output is monitored by our employees and contractors and may be viewed by or shared with law enforcement and regulatory authorities.

How We Collect Information

We may collect personal information from various sources, including:

• When you voluntarily provide it to us
• When you sign up and create an account
• When you register and enroll for a Club Serrano card
• When you sign up to receive emails, special promotions, offers, event information, the Yaamava' Resort & Casino Newsletter, or other communications (e.g., social media sites)
• When you play games on our websites or mobile apps
• From third parties for our business purposes
• When you make purchases
• When you communicate with us
• When you submit a request for a Win/Loss Form
• When you submit a request for an IRS Form W-2G or Form 1099
• When you consent to receive text messages, we collect your mobile telephone number, in order to send you the text messages; you will also have the option to stop receiving text messages
• When you contact us offline or submit information to us offline
• When you apply for a job with us
• When you use our Kiosks
• When you provide it through our websites
• When you provide it through our mobile apps
• When you subscribe to the newsletter
• When you respond to a survey
• Directly from you, at your direction or with your consent
• In connection with your use of the Services (e.g., via our websites and devices you connect to the Services)
• From our service providers, partners, and third parties,  such as those discussed in the “How We Use Your Information” and “How We Share Your Information” sections below
• From other platforms that you may use to engage with us
• Automatically, from devices that you use to connect to our website and app
• In public areas, through our use of safety and security technologies that we may use when you visit our locations

From time to time, we may use or augment the personal data we have about you with information obtained from other sources, such as public databases, social media platforms, and other third parties, including to perform obligations required under applicable law and/or for the safety and security of our guests and our business.  We may also use such third-party information to confirm contact information or to better understand your interests by associating demographic information with the information you have provided.

What Happens If You Do Not Provide Your Personal Information To Us?

Should you choose not to share the personal data we request or require for our Services, business processes, and activities, it might limit our ability to deliver those Services to you.  It could also hinder our response to your inquiries or complaints and restrict the support we can offer.  Additionally, without this information, we may be unable to keep you informed about products and service that might interest you.

How We Use Your Information

We may use the information we collect to operate our Services.  We also collect, hold, use and disclose the data to:

• To personalize user experience;
• To facilitate purchases and transactions;
• To facilitate reservations;
• To verify your eligibility for a Club Serrano card at Yaamava’;
• To improve our Sites;
• To communicate with you about our Services;
• To conduct or administer surveys and other market research for our business purposes;
• To enable our targeted advertising to you through the use of cookies and similar technologies, as discussed below in our “Cookies and Similar Technologies” section;
• To respond to requests, questions and comments;
• To provide you with our newsletters, articles, announcements, invitations, and other information about Services;
• To share your personal information with third parties, as discussed below in our “How We Share Your Information” section;
• Based on your consent to receive e-mails, messages, notifications, or phone calls, we will send you communications about our Services, including providing you with personalized advertisements that identify products, services, games, or events that we think may be of interest to you based on your purchasing and gaming habits when you visit our websites;
• To enable you to connect with third parties or use third party sharing functionality such as third party social media widgets/tools/buttons;
• To validate your ability to access or use our Services (e.g., validate that that you are over the age of 21 to access the Yaamava' Resort & Casino at San Manuel app)
• To comply with legal requirements, judicial process, and our policies (e,g., to verify users’ identity in connection with access or correction requests)
• If you apply for a job, we may also use the information to a assess qualifications and personal experience to determine if it meets specific job requirements; and help us inform candidates of future openings
• To protect the safety and security of our guests, personnel, locations, and the general public.

We may also aggregate or deidentify any personal data that we collect in connection with our Services, such that the data is no longer personally identifiable or attributable to you. We may use such aggregated or de-identified data for our own legitimate business purposes without restriction.

How We Share Your Information

We may share the information we collect:

• Within our family of companies (including sharing between Palms Casino Resort and Yaamava’), our branded subsidiaries, joint ventures, and other companies in the United States under our common control (collectively, "Affiliates")
• With service providers that perform services for us or on our behalf, including, but not limited to, for the purposes of operating our website and apps, assisting us to perform business functions and operations, and for fulfilling requests by you.  For example, service providers include web hosting providers, app hosting providers, IT systems administrators, mailing houses, couriers, payment processors, data entry service providers, electronic network administrators, and professional advisors such as accountants, solicitors, business advisors and consultants
• With third parties for our marketing purposes
• With your consent and at your direction
• When you voluntarily provide content for the purpose of it being shared with other users, such as on social media
• To verify your eligibility for a credit card or other services; and
• To protect payment transactions against fraud or identify theft

We may also disclose personal data to assist with or otherwise enable our compliance with a legal or regulatory obligation, protect and defend our rights or property, and protect the safety of our users or the public.

We reserve the right to transfer the data we maintain in the event we sell or transfer all or a portion of our business or assets.  If we engage in such a sale or transfer, we will make reasonable efforts to direct the recipient to use your personal data in a manner that is consistent with this Privacy Policy.  After such a sale or transfer, you may contact the recipient with any inquiries concerning the recipient’s privacy practices.

“Do-Not-Sell” Status

We do not sell your personal data in exchange for monetary or other consideration. 

Marketing

You may unsubscribe from receiving marketing or other commercial emails from us by following the instructions included in the email, text message, or by completing the Privacy Rights Web Form located below under 'Contact Us.' We will work to comply with your request as soon as we can.

However, even if you opt out of receiving such communications, we retain the right to send you non-marketing communications (such as information about changes to our Privacy Policy or Terms of Use).

TEXT MESSAGING AND SMS

You may elect to sign up to receive promotional text messages from us.  The terms of each promotion will be made available to you at that time.  In general, however,

(1) we will clearly and conspicuously disclose the intent to send marketing and advertising text messages to your designated telephone number using an automated dialing system, including the frequency and quantity of messages and their nature;

(2) you will need to provide your signature (which can be electronic); 

(3) message and data rates may apply; 

(4) instructions on how to opt-out and how to get help (typically, STOP to quit and HELP for help);

(5) your carrier may have limitations or restrictions on availability that may apply; 

(6) opting-in is not a condition of purchase; and 

(7) we will link to our privacy policy.
 

Opt-out functionality in the text message will remain functional for 30 days after sending.  We will process your opt-out request in 10 business days.

Cookies and Similar Technologies

We, our service providers, and our business partners may also collect certain information about the use of our websites and apps by automated means, such as cookies, web beacons, HTML5 localStorage, and other technologies. We may also collect information about online activities over time and across third-party websites.

The information that may be collected by automated means includes:

• URLs that refer users to our website
• Search terms used to reach our website
• Details about the devices that are used to access our website (such as IP address, browser type, operating system information, geolocation, and mobile device information)
• Details about users’ interaction with our website (such as the date, time, frequency, and length of visits, and specific pages accessed during the visits)

Web browsers may offer users of our website the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our website may not function correctly.  To support and enhance our Services, we may serve advertisements through our Services.  These advertisements are sometimes targeted and served to particular users and may come from third party companies called “ad networks.”  Ad networks include third party ad servers, ad agencies, ad technology vendors, and research firms.  We are not responsible for the privacy practices of these ad networks and other parties.  Advertisements served through the Services may be targeted to users who fit a certain general profile category, which may be inferred from information you provide to us, based on your Services usage patterns, or based on your online activities. We do not provide personal information to any ad networks for use other than in connection with our Services.

You can make decisions about your privacy and the ads you receive. You can control whether companies serve you on-line behavioral advertising by visiting the Digital Advertising Alliance website and using its opt-out: http://www.aboutads.info/choices/. The DAA opt-out requires that cookies not be blocked in your browser. To learn more about ad networks and to adjust your preferences you may also visit the Network Advertising Initiative: https://www.networkadvertising.org/understanding-online-advertising.

Because there is not yet a consensus on how companies should respond to web browser-based do-not-track (“DNT”) mechanisms, we do not respond to web browser-based DNT signals at this time.

Please note that not all tracking will stop even if you delete cookies.

Links to Other Websites and Third Party Content

We may provide links to other websites, services, and applications that are not operated or controlled by us (the “Third Party Services”). This Privacy Policy does not apply to the Third-Party Services.  While we attempt to facilitate access only to those Third-Party Services that share our respect for your privacy, we cannot take responsibility for the content, privacy policies, or practices of those Third-Party Services.  We encourage you to review and understand the privacy practices of any Third-Party Services before providing any information to or through them.  Your interactions with these features are governed by the Privacy Policy of the Third-Party Service that provides the feature.

Collection, Storage, and Use in the United States

Our website and mobile app services are operated from within the United States, and by submitting your Personal Information to us, either through our websites, mobile apps, or by other means, you consent to the transfer, collection, usage, storage, and processing of your Personal Information in the United States as outlined in this Policy.

Please note that your Personal Data may be used by us in the jurisdiction where it was collected, as well as in the United States, where laws regarding the use of Personal Data may be less strict than the jurisdiction in which you reside.

How We Protect Information

We maintain administrative, technical and physical safeguards designed to protect personal information we maintain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Content Submitted by You

Some features of the Services allow you to post content on our website, app or social media pages, such as photos. Content that you provide may be shared publicly or with other users or third parties.

Data Retention

We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose or where we are legally required to retain the personal information for a minimum period.  When we no longer need the personal data we collect, we either anonymize the information or securely destroy the information.

NOTICE OF FINANCIAL INCENTIVE

Membership in Club Serrano provides you with discounts on eligible products and services and the opportunity to earn rewards that provide credits towards and discounts on participating items and services. Your use of the Club Serrano card enables us to select and personalize coupons, promotions, and other discounts or offers, based on your use of the card. This program is subject to termination at any time at our sole discretion.

Persons Under Ages 21

You must be twenty-one (21) years or older to access our websites and mobile apps. If you are under 21, you are not permitted to access our websites or mobile apps for any reason. We do not knowingly collect or allow the collection of Personal Information from persons under 21.

If you believe we have inadvertently collected information about a person under 21, please notify us using the ‘Contact Us section below.

Changes to Our Privacy Policy

We may update our Privacy Policy periodically.  If we do make changes, we will post those changes on this page and indicate at the top of this page the date this Privacy Policy was last revised.  Any changes will be effective only after the effective date of the change.

Your Privacy Rights

You may have certain rights and choices regarding our processing of your Personal Data.  Depending on your jurisdiction, applicable law may entitle you to additional consumer rights, including the right (with certain limitations and exceptions) to:

• Right to Know, Portability, and Access Information: You may access information we maintain about you using the methods provided below. If we grant your request, we will provide you with a copy of the personal data we maintain about you in the ordinary course of business. This may include what personal data we collect, use, or disclose about you. We may not fulfill some or all of your request to access as permitted by applicable law.
• Right to Correct Information: You may request that we correct your personal data. Depending on the scope of the request we may refrain from granting your request, as permitted by applicable law. Upon receiving the request, we may ask that you provide evidence that any of your personal data retained by our enterprise is inaccurate.
• Deletion of Data: You may request that we delete your personal data. Depending on the scope of your request, we may refrain from granting your request, as permitted by applicable law. For example, we may be legally required to retain your information in our business records. You may submit a deletion request using the methods provided below.
• Opt-out of “Sale” and Certain Sharing Practices: You have a right to opt-out of certain data sharing practices with third parties who do not act as our service providers. This is limited to information we “sell” to these third parties. “Sell” in this case does not mean providing data in exchange for money or other consideration —we don’t do that.  “Sell” instead means the disclosure of data, including technical device data that doesn’t identify you directly, when a third party might use that data for its own purposes, such as for personalized advertising. In order for you  to exercise this right, please visit our “Do Not Sell My Personal Information” page.
• Right to Limit the Use of Sensitive Data: If we process “Sensitive Data” to infer characteristics about you, you have a right to limit the use of your Sensitive Data. If we grant your request, we will stop processing your Sensitive Data to infer characteristics, but we may continue to process it for other purposes necessary to our business operations, including to meet legal, regulatory and security requirements or provide a product or service you requested. In order for you  to exercise this right, please visit our “Limit the Use of My Sensitive Personal Information” page. Note that Sensitive Data that is collected or processed for purposes other than inferring characteristics about an individual is not subject to this right.

If you opt to exercise  any of these rights, we are required to verify your identity in order to prevent unauthorized access of your data. This may require us to ask you certain questions to confirm your identity or require you to provide state-issued identification.  Requests to exercise these rights may be granted in whole, in part, or not at all, depending on the scope and nature of the request and applicable law.  Where required by applicable law, we will notify you if we reject your request and notify you of the reasons we are unable to honor your request.

No Opt-In for Minors: Minors are not permitted to use our Services.

Non-Discrimination: We will not discriminate against you, in terms of price or Services that we offer, if you submit one of the requests listed above.

To Exercise Rights (other than Opt Out of Sale)

To exercise the rights described above, please contact us using the Privacy Rights Web Form located below under 'Contact Us.' If you have any questions or concerns regarding your privacy rights or this Privacy Policy, you may contact us using the contact information provided below.

Contact Us
If you have any questions, requests or complaints regarding this Privacy Policy or about how we process your personal information, please contact us using the contact details below.

To submit an online request to access, modify, or delete data we hold about you, please complete our Privacy Rights Web Form.

For all other matters, please use the information below:

Mailing Address:

Yuhaaviatam of San Manuel Nation
ATTN: SMCPA Request
PO BOX 777 
Patton CA 92369.
For Email: Click here